Select and research an international company. (A few examples of larger international companies include Amazon, Adobe, Microsoft, Lockheed Martin, AT&T, Verizon, Wal-Mart, Nestle, Brown-Foreman, McDonald’s, Starbucks, Hilton Hotels and more.) In your original post, discuss the following information about this international company:
Identify this company and provide the hot link to its home website.
What products does this company offer on a global or international basis? Are there any new products introduced over the past two years or are there products extensions of existing products?
Where and how does this company sell its products? Identify the channels of distribution in the international market.
Carefully examine some of the different national websites for this company. Note any differences in these national sites.
In your opinion, how does this international company protect its image, brand, and product property and intellectual rights?