Identify third party potential supporters or credible expert


Problem: Crisis Communication Plan

Choose an organization (or use your own) and create a crisis communication plan.

Your plan should include the following parts:

1. Introduction & Table of Contents

2. Brief organization background to serve as information for crisis management team

3. Description of the Plan's Purpose, including its Identify types of crises your organization could face (categorize these under broad headings, ex. accidents, financial, personnel, etc.)

a. Needs
b. Benefits

4. Identify a crisis management team

5. Identify third party potential supporters or credible experts

6. Immediate Response Checklist

7. Establish procedure for dealing with the Media during a crisis

8. Press release template

9. Procedure for evaluating the crisis plan

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify third party potential supporters or credible expert
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