Please do SAEC and SEL on Airbus company. Identify issues about the company and the external environment it is in, that is a relevant industry sector (from global perspective and with consideration of ethical decision making). Recommend the strategy for it, and strategy implementation (functional strategies). The strategy recommendation depends on the strategic problems observed and identified through the tools used in the SCAN analysis. So please remember that the topic is your company, and the issues addressed in the recommended strategy are the strategic problems to face in your project.
This is the first part of your strategic plan. This will be the ONLY part where you include data that you have researched (be sure to reference your facts when doing this paper). When you get to SEL you will use this information to identify a strategy that you think the firm should follow (as opposed to one that they are following). Then you will describe how they should implement your strategy (not what they are currently doing). The implementation will be the second assignment in SEL, with the first being an edit of this assignment from SAEC. Thus SEL will demonstrate YOUR ability to make decision about how best to manage a firm's resources as opposed to your ability to conduct research.
Use secondary sources to identify the following:
Company highlights to start with: locations, annual profit, growth rates, no of employees, performance (as should be much more numbers-driven)
• Identify their mission and the vision of their current CEO
• Assess the macro environment (specific to the industry not to the firm) or PESTEL analysis
• Assess the micro environment (be sure to include the relationships it has with its stakeholders - channels, suppliers, other allied firms, customers, employees etc)
• Identify the variables most relevant for the analysis of the industry of the company in question. It is vital to identify the variables that matter most for the industry as the industry drivers
• Assess the competitive environment and the strengths and weaknesses of each competitor
• Present competitive mapping with very distinctive for the sector unique dimensions
• Strategic problem(s) should be identified and addressed
Use common strategic management tools and the previous data to:
• Apply Porter's five forces to the industry
• Apply Porter's Diamond Model to their geographic market
• Construct a SWOT analysis of the firm and VRIO Analysis