Assignment task: Need to look more closely at the concept which was developed by the founder of A Bathing Ape (Bape) Nigo (Tomoaki Nagao) to research the differentiating features of the business founded by the entrepreneur. This should include the competition and if the founder expanded on the number of locations. Consider key terms to find additional information to integrate into to paper. Key terms associated with this assignment include unique selling proposition (USP) and marketing plans and use any applicable information from the original research.
- Identify the USP of the concept.
- Explain how the concept demonstrates differentiation from competing concepts.
- Identify the factors that triggered the opportunity for expansion of the business.
- Describe how the business was expanded and identify the timespan in which the growth and expansion plans were executed.
- Describe factors that influenced the opening of additional locations or the company's decision to offer franchise opportunities at other locations.