Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges, specifically in comparison to...
Intangability -
The marketing challenge
To counteract this challenge
Simultaneous Production and Consumption –
The marketing challenge
To counteract this challenge
Perishability –
The marketing challenge
To counteract this challenge
Heterogenity –
The marketing challenge
To counteract this challenge
Client-Based Relationships –
The marketing challenge
To counteract this challenge