Discussion:
Question - in the THE NEW RULES OF MARKETING & PR talks about VIDEO & PODCASTING. The Today Show (earlier this year) identified the TOP NEW PRODUCTS for 2014. The newspaper USA TODAY did the same So did many other news organizations like Fodors: https://www.fodors.com/news/story_5149.html. And here is another: QUIRKY.com (I love this web site)! Bottom-line, these lists are all over the place on the web! If you were the Marketing Manager for the ONE of these products - you choose which one - what would you do to get exposure for this product? Read Chapter 19 and APPLY your learning to ONE of these products that you choose. Use a MARKETING reference beyond the web site of the product! Use outside references to support this task. Write enough to meet the word count requirement.