Assignment: Strategy-based essay
Your essay should be approximately 1600 to 1800 words.
Use 1.5 spacing with a 12 point Times New Roman font.
Though your paper might draw from the lecture material and readings- you should consult appropriate references from the library and other suitable sources. Citation of sources is mandatory and must be in the Harvard style.
The short paper contributes up to 35% of the overall assessment in this unit. There is an expectation that the tasks associated with this assignment will reflect a professionally written and presented paper.
Topic:
In a world of information technology (IT) abundance, competi¬tive advantage (CA) has little to do with access to technology. Indeed, because enterprise systems (ES) are the most adopted technology by businesses, it would be difficult for a firm to achieve a competitive advantage (CA) purely on the basis of having an ES.
However, companies do use their ES systems to achieve competitive advantage within their industry sector. Hence, discuss three strategic approaches a company can use to achieve competitive advantage and/or differentiation using their ES? Use two case studies for each strategic approach selected to support any discussion. Assume that your firm has an ES in place (the paper should NOT be about introducing or implementing an ES in a firm).
Your essay must include:
Assignment Cover Page: Use the cover sheet provided.
Paper's title page: Include the Assignment Title, Student Name & Number, Date & Unit name/code (not part of the word count).
Introduction: Introduces the topic and reiterates the question(s) being addressed. Identify the three strategic approaches covered. Include the paper's structure.
Body: Discuss, compare and/or contrast different perspectives, present arguments supporting the purpose of the paper. Include case study examples.
Conclusion: Summarise the salient points you have made in the body of the paper. These should match your stated purpose.
Word Count: Include a word count at the end of the paper just after the conclusion section.
References/Bibliography Must be consistent in Harvard style (not part of the word count).
Appendix Include a screen image of your final Turnitin similarity score.
The footer must include your name, student ID, and page number. A header should include a short version of the paper's title.
Given that this will be a current issues paper, references should be not older than 5 to 7 years. It is recommended that Google Scholar be used as the first search engine to identify relevant articles.