1- Identify the third party in the business of licensing that sells the product to the consumer. and explain their role and how they contribute
2- Comment on the issue below
I think that Iconix has a very great business as well as business model. They have many very popular brand names like some you stated above that consumers are interested in purchasing. What types of different categories do they have besides fashion? I think that the different categories that they have as well as the fact that they have over 1,100 licenses and selling to many different channels that I read about making them more desirable and successful! Can you elaborate more on how consumers can purchase without fear; how does this make them different than other licensing businesses?