Assignment:
Read the article (attached) on effective crisis response strategies and messaging, then write a short paper identifying the target stakeholders for Pomona College, Claremont California, both internal and external. Referencing the resources, determine the appropriate crisis response strategies to use with each type of stakeholder.
Overview: Identify the target stakeholders for Pomona College, Claremont California, both internal and external. Referencing the module resources, determine the appropriate crisis response strategies to use with each type of stakeholder.
Specifically, the following critical elements must be addressed:
- Identify key stakeholders for your organization, providing justification for your selection.
- Evaluate communication needs of internal and external stakeholders in a crisis situation, describing procedures for engaging and communicating with both groups.
Requirements of Submission: The paper should follow these formatting guidelines: 4 to 6 Microsoft Word pages, double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format when appropriate.
Readings:
What makes crisis response strategies work? The impact of crisis involvement and message framing
By An-Sofie Claeys and Verolien Cauberghe