Write a white paper on a company of your choice and discuss the market segmentation within that industry and for the company you chose. For the company, identify the target market for the company and the selection process for that target market. Discuss, too, what you could learn about market segmentation.
Required Elements:
- No more than 2100 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the company with careful consideration of their brand and strategy
- Be sure your paper is consistent with APA guidelines.