Assignment: Insights and Segmentation
Segment a market to identify the target customer of your company's product.
Which three types of primary research do you think would be most effective for your company's product and why, and what ethical implications may exist for the types of primary research you recommend? Need Assignment Help?
Who is the target customer for your company's product?
What is the value proposition of your company's product?
Product Strategy:
Evaluate the brand equity of your company's product, and recommend an ethical development process and life cycle management for your company's product.
Describe the brand equity for your company's product. What is the differential influence the brand can impose relative to competing brands?
Discuss the ethical implications of your company's product from development, through use, and to disposal. What strategic advantage can you develop based upon these practices?
Draft and share a product positioning statement for your Course Project Company. Be sure to include the following.
- The target segment
- The target segment's unmet need
- The product concept
- Specific points of product differentiation
Guidelines:
Use the following guidelines to plan and conduct your work.
Reference your textbook and conduct research using at least three additional authoritative sources from the DeVry Library.
All work must be formatted in accordance with APA seventh edition guidelines, and each draft must include a cover page and references page.
Outlines:
Follow the prompts in the outlines that follow to write a paper and create a summary presentation that discusses the following topics for your product and company. The prompts are intended to guide the types of information you should include for each respective section, but you can connect other topic areas you believe are critically relevant to your specific choice.