1. An iron ore company has signed a contract with Marriott to accommodate their fly in and fly out (FIFO) business customers? What internal and external data Marriott can use to design facilities
2. Marriot hotel has built advanced conference facilities in their hotel chain at Perth and Hobart. The conference facilities are suitable for facilitating business communications between onshore and offshore business stakeholders. Using appropriate segmentation approaches, identify the target business market for Perth and Hobart cities, and suggest appropriate strategies to create better customer value.