Conduct an internal audit on SONY's marketing strategy using a SWOT analysis.
Identify the strengths, weaknesses, threats and opportunities you identified in the organisation's internal environment using a SWOT matrix. Identify at least three items for each SWOT category.
Explain the strengths, weaknesses, opportunities and threats related to the internal environment of your selected organisation at the overall organisational level. Could any of the items that you listed cross different cells?
For example, could something be both a strength and a weakness, or a strength and an opportunity? If so, explain, using concrete examples.