The Product Life Cycle
Objectives
Identify the steps in new product development
Define the stages of the product life cycle
Assignment Overview
In this research paper assignment, you will pick two products and place them in the product life cycle.
Deliverables
A two-page (500-word) paper, double-spaced paper
Step 1 Pick one product that is available in the marketplace.
The product should be well-established (available for many years) from a well-established company.
Step 2 State where you believe the product lies in the product life cycle.
Be sure to clearly state how you came to this conclusion.
Step 3 Pick another product that failed in the marketplace.
This can be a product that recently failed or that failed a long time ago.
HINT: Start by typing "failed products" into your favorite search engine and see what comes up.
Describe where the product was in the product life cycle when it failed and speculate as to why it was not successful.
Speculate on what the company could have done differently that might have led the product not to fail.