Problem
Review the article: Frohlichstein, T. (2003). Follow me: Message maps lead the way to better media interviews. Public Relations Tactics, 10(5), 20-21.
Now develop your response for a crisis or risk situation in your organization or field. Identify the stakeholders who will receive the messages, potential stakeholder questions and concerns, key messages, and supporting facts. Explain the best course of action when previous communications have been misunderstood or when communications are interrupted. Within your homework assignment, integrate a message map matrix like the one that is mentioned in the Frohlichstein (2003) article.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.