Identify the socio-cultural parts of each country


Business Assignment

The company is Barnes & Noble.

1. Identify Domestic and Global Environments (countries) that are in opposing cultural clusters (as identified in International business: theory and practice) identify which cluster(s) your two countries fit.

2. Identify the socio-cultural parts of each country as related to business for your company.

a. You will need to examine these with the aid of Geert Hofstede (see resources).

3. Identify and discuss the various sociocultural aspects of each country. Do they differ? How? What are the similarities?

4. How would these factors affect your company's business in your Domestic and Global Environments (countries)?

5. Research requirement: minimum 2 scholarly sources PLUS the text and Hofstede.

6. Page requirement: 3 pages in APA format.

7. Assignment MUST be submitted to turnitin.com and here (see turnitin.com forum for more important information).

LO - 6 - Working with their chosen company, the student will examine the Sociocultural factors and how those factors affect their chosen company using their identified Domestic and Global environments.

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Marketing Management: Identify the socio-cultural parts of each country
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