Problem: B2B & B2C Marketing Strategies
Submit 2 to 3 pages paper in which you continue to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: B2B or B2C business, wants and needs, and societal marketing. Your paper needs to be in APA format, include a title page, and a reference list.
Section A: T-shirt Company as a B2B or B2C (2-3 paragraphs)
a) Identify your company as a B2B or B2C market
b) If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.
Section B: Wants and Needs (2-3 paragraphs)
a) Identify the needs from the consumer perspective for your product
Section C: Societal Marketing (2-3 paragraphs)
a) Identify the societal marketing contributions
b) Describe how it will benefit society's interest
c) Describe how this will relate to the buyer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.