Assignment: B2B & B2C Marketing Strategies
Submit 2 to 3 pages paper in which you continue to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: B2B or B2C business, wants and needs, and societal marketing.
1. Section 1: T-shirt Company as a B2B or B2C (2-3 paragraphs)
a) Identify your company as a B2B or B2C market
b) If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.
2. Section 2: Wants and Needs (2-3 paragraphs)
a) Identify the needs from the consumer perspective for your product
3. Section 3: Societal Marketing (2-3 paragraphs)
a) Identify the societal marketing contributions
b) Describe how it will benefit society's interest
c) Describe how this will relate to the buyer
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.