Discussion:
Product & Price
• The Product
o Product Levels: Core, Actual, & Augmented (Packaging)
o Product Life Cycle
o BCG Model
• Services Marketing
• Price Analysis and Determination
o Alignment with Company Objectives and Strategies
o Pricing Strategies as related to Supply & Demand
o Competitive Pricing on Similar Products
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein.
This assignment will focus on Section 3 - The Product & Pricing (Module 3).
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.