Identify the relevant controllable elements


International Company Analysis

Choose an international company to research and address the following:

1. Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market.

2. Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its international markets? Discuss 2 potential solutions.

3. Critique the overall corporate strategy, including 2 most recent events in the life of the corporation.

Your report MUST include a reference list in APA format. All research should be cited in the body of the paper. Body should be 5-6 pages. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.

For more information on APA, please visit the APA Lab.

NOTE: Full-text Databases may be accessed in the Library. Suggestions are:

• ABI Inform Global

• Academic Search Premier

• Business Source Premier

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Marketing Management: Identify the relevant controllable elements
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