1) Identify the purpose of a trademark.
2) Identify three important features shared by trademarks, servicemarks, and trade dress.
3) Identify the characteristic of an arbitrary mark that makes it memorable.
4) Define fanciful mark.
5) Identify risk control measures that may be used for trademark and servicemark loss exposures.
Educational Objective 4
Describe the features of patents and risk control measures for patent loss exposures.