Purpose:
Public relations theory and principles to these two case studies. Use the article on Moodle as a starting point.
You are required to read the public relations literature on both cases, as well as peer review scholarly articles and your textbook, before attempting to answer each of the following questions.
Questions
1. Identify the publics in the BP and Queensland floods case studies?
2. Segment and Prioritise the Publics?
3. What different approaches were adopted by the leaders in the two cases?
4. Define corporate image. How does it differ from corporate reputation?
5. If you had been the CEO of BP what different strategies and tactics would you have adopted?