Discuss the below:
List the top (product not geographic) markets in which the company (P&G) participates - top 3 sources of revenue for the firm and percentage contribution to revenue Product Markets % contribution to revenue
Identify the primary competitors to the company Primary Competitors Product markets in which the firm competes with P&G
Briefly explain the significant sources of competitive advantage for the company as a whole (minimum two). These are P&G's resources and capabilities (R&C) that are VRIO Sources of competitive advantage Why are these R&C sources of competitive advantage