Identify the pricing strategy of a company


Disscussion board - Marketing

This is for a Disscussion board, but need two outside sources with citations.

Identify a product that you think you have paid either too little for or too much for. Identify the pricing strategy you think the company is trying to implement (based on the assigned reading) and evaluate the effectiveness of the strategy. Use at least two sources to justify your answer. You should also use outside research (at least two sources), evaluate the effectiveness of the strategy, and address the competitor's response to the pricing decision.

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Marketing Management: Identify the pricing strategy of a company
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