Identify the potential customers or end users


Please include 6 slides without the title and reference page. Please read these two articles (Brown (2008) and Brown and Anthony (2011)) and incorporate the points into these PowerPoint or in the presenter notes. And answer the bullet points. (if you have any questions please contact me. I ready don’t want to revise back and forth).

Submit a PowerPoint-style presentation with a pitch script in the Notes section outlining your pitch for the use of design thinking to solve a problem that I identified (which is listed in red in the instructions document. Be sure to include the following (answer these questions), with any other relevant information that you think is essential to an effective pitch:

• Identify the potential customers or end users that would be positively affected if the organization adopted the more formal design thinking process.

• Explain whether design thinking could be effectively integrated into the organization, and why?

• How would you convince stakeholders within the organization of its value?

Be sure to draw on the articles by Brown (2008) and Brown and Anthony (2011) from this week’s Resources to support your conclusions.

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