Case Study: Choosing the Right Metrics for Listerine Brand Managment in Brazil
1. What list of considerations, the type, cost, or risks? Identify the point in the supply chain or business function where it may affect.
2. What recommendations will help the management on how to improve the supply chain in this case' Choosing the Right Metrics for Listerine Brand Management in Brazil'
References
Farris, Paul and Guissoni, Leandro and Araújo, Olegário, Choosing the Right Metrics for Listerine Brand Management in Brazil. Darden Case No. UVA-M-0902, Available at SSRN