Identify the perceived risks associated with the purchase, Management Theories

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Identify the perceived risks associated with the purchase

The Gillette Company, which produces the highly successful MACH3 shaving blade, also offers a clear gel antiperspirant and deodorant for men.

Identify the perceived risks associated with the purchase of this new product and outline a strategy designed to reduce these perceived risks during the product's introduction.

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Management Theories: Identify the perceived risks associated with the purchase

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Management Theories: Identify the perceived risks associated with the purchase

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