Problem
Read the Case Study "Bulldog Interactive Fitness" and answer the following questions.
I. What is the difference between corporate strategy and competitive strategy?
II. Of the four competitive strategies (cost leadership, differentiation, focus and stuck in the middle), which strategy is Bulldog Interactive Fitness pursuing? Support your position.
III. The first three steps of the strategic management process are (i) identify the organization's current mission; (ii) internal analysis and (iii) external analysis. Relate each of these steps to what you know about the planning process of Bulldog Interactive Fitness from the information presented in the case study.