Assignment
Length: 10 pages.
The project:
Company: Apple
1. Pick a company (I have picked Apple company, so keep the main subject please)
2. Provide a brief overview of the organization, including its products and services.
3. Identify the organization customers.
4. Identify the organization's current brand management strategy and the objective(s) thereof.
5. Conduct a Three Circle analysis of the organization's brand as it compares to the organization's competition.
6. Identify and explain your recommendations. Explain exactly how the new/improved strategy will be implemented, as well as the anticipated outcome of the new strategy (increase in brand awareness, market share, ROI, ect).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.