Assignment task 1: Buhi wants to renew interests in its OG Bag line and identify the optimal target audiences for OG products by using SMM. Your advertising budget is $500. Your assignment will be to review data, create posts, and respond to questions in your Notification Hub.
1. How many posts you create is up to you, but it is in your best interest to try all the platforms and create enough posts so that you are able to have material to review and analyze. As the rounds progress, this will be important.
2. How many new followers, shares or page likes did you gain on Facebook?
3. How many impressions did you get on Twitter this week?
4. How many total reactions and comments did your posts get on Facebook?
5. How many conversions did you get in total? What was your total revenue?
Assignment task 2: You will use analytics from your posts created in Round 1 to create new posts. Your budget for this round is also $500.
1. Which metrics do you rank best for?
2. Which metrics to you need to improve?
3. Which metrics drive engagement?
4. Which metrics drive revenue?
5. Where do you rank in the class?
Assignment task 3:
In this round, you will continue to use the information learned from the first two rounds and see how you can further optimize your posts. Effective SMM relies heavily on the lessons learned from testing content that works and what doesn't. The budget for this round is also $500.
- Rank each platform based on effectiveness of driving engagement.
- Which platform performed well with your audience?
- Which platforms has the best organic reach?
- What type of content is the best for driving revenue?
- What type of posts get the most engagement?
NOTIFICATIONS HUB:
Part of your role as social media specialist will be to answer questions from fellow employees and respond to comments and suggestions from our customers. All of those questions will be routed through Buhi's Notifications Hub, which you will have access to starting this week. Make sure you keep an eye out for any notifications that come your way, and respond to them in a timely manner.