Problem
In 2019, Jack and his wife Diane, started a lawn mowing business in West Melbourne. After canvassing potential customers, Jack and Diane determined that their business would focus on providing both basic mowing and premium gardening services. On online presence quickly provided a steady pipeline of job enquiries from potential customers. Diane managed a simple website and all enquiries while Jack resigned from his employment as a building manager and focused on performing all booked mowing and gardening jobs for the business. Following increased demand and the establishment of some repeat business, in 2020 Jack and Diane began employing additional gardeners to help meet business needs.
With the experience of running the business for the last three years, Jack and Diane are looking at expanding the business all over Australia and want to list on ASX in the next five years.
• Identify the opportunities and challenges with the expansion plan. What are the challenges of expanding a business to franchisees and what are the benefits.