Problem Task: In this section, you should briefly identify the marketing problem facing Build-A-Bear Workshop. Notice the emphasis on marketing; given this course is about marketing strategy the problem should not focus on finance, human resources, or other functional area. Could problems in other 2 functional areas affect marketing? Yes, but if that is the case be sure to emphasize the impact on marketing. This section should be concise, not more than one paragraph. The problem can be a negative or positive situation faced by the company that has implications for marketing strategy. Note that the section title is singular; identify one problem and one problem only.