Question: The company in the Zero Wage Increase Again case is "House, Hearth & Home" owned by Mark Coglin. This company has been dealing with a host of challenges and we will review their issues and general recommendations; however, our main focus in evaluating this case is to design the appropriate People Management strategies for this company.
Identify the major people management challenges for Mark Coglin as owner of House, Hearth and Home. Be specific to address all issues that you can identify.