Case questions
• How has the WWF's strategy changed over time? What factors do you think have prompted these changes?
• Identify the International WWF's key stakeholders and map these stakeholders in terms of the power/interest grid.
• Using your answer to the previous question, suggest the ways in which WWF might manage its relationships with different stakeholder groups with respect to its growing engagement with big business.
• Identify some of the key trends and uncertainties facing the WWF over the next decade. Use this analysis to generate two possible future scenarios for the organisation.