Problem
Case Study. Fully explain and discuss your reasoning and analysis.
Case Study: Your firm's client, Fit Forever, Inc., operates several fitness centers called "Fitness 1000" in numerous states. The fitness centers offer instructional exercise and fitness videos, sporting equipment developed by the company, clothing designed by the company, and related items, including fitness monitors, which its founders invented. Fit Forever advertises its products and services on television, the Internet, and in print ads. Its television commercials use a song, It's Your Life - Get Fit! composed by one of the company's founders. The company is considering launching spa services in several states and is conducting confidential market surveys to determine the feasibility of such services.
Activities: Identify the intellectual property Fit Forever might own.