Identify the importance of competitive analysis


Assignment: Strategic Plan- Environmental Analysis

The Organization I have chosen is the MAYO CLINIC, the program we will be adding is Healthcare Literacy and Advocacy Center.

Environmental Analysis - Perform a SWOT Analysis and Write an Environmental Analysis.

Use the SWOT Analysis table provided. Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats

Evaluate and include in the SWOT the impact of the following in the strengths, weakness, opportunities, and threat factors:

An assessment of the organization's internal strengths and weaknesses.

An analysis of the industry for opportunities and threats.

Describe the organization's present and prospective customers

Include in the SWOT

i. Consumer and social
ii. Competitive
iii. Technological
iv. Economic
v. Legal and regulatory

Submit the SWOT analysis as a Microsoft Excel attachment.

Write an Environmental Analysis: A 1,400 to 1,750 words report in which you explain the following sections.

i. An evaluation of the external environmental analysis int the development of the strategic plan.
ii. Evaluate the organization's ability to respond to internal and external changes and challenges.
iii. Identify the importance of Competitive Analysis
iv. Identify goals and objectives for a 3 to 5 year period and describe how each goal will be measured.

Format your assignment according to the following formatting requirements:

i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Strategic Management: Identify the importance of competitive analysis
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