Identify the five types of reinforcement (i.e. positive, negative, extinction )and punishment) that you receive most often. On what schedule do you receive each of them? According to Kerry Goyette (Stop Trying to Motivate Your Employees), we are all motivated by pleasure and pain. Although each individual can be motivated by either pleasure or pain, there is one of these aspects that will highly motivational to each person. Which of these aspects is highly motivational to you and why?