Identify the firms resources and competitive advantages


Review of Auto Industry

Our group is reporing on Chrysler. My section is external enviorment. I have to write 2-3 pages on the auto industry refering to these following quesitons. Should only take an hour.

External environments

1. Please identify the 5-forces of the industry in which the firm competes.

2. Are there other important external factors in the general environment that have affected or can potentially affect the firm's performance?

• Competitive advantages of focal firm

1. Please identify the firm's resources, capabilities and competitive advantages.

2. Are they sustainable, given the firm's internal and external (industrial) environments?

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Marketing Management: Identify the firms resources and competitive advantages
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