"In the branded markets one of the key challenges is creating a mix of marketing decisions that uses the firm's limited resources effectively and that fits the firm's overall strategy. In each of the branded markets address the following:
Identify the firm, other than your own, in any of the branded markets, which has the best mix of decision variables that are included in the branded marketing screen.
What makes this a good mix?
Why don't others simply copy it?
No word limit or page limit."