In this series, students will explore ethical decision-making as they follow the developments of “B2E Marketing and Solutions,” a fictional company started by a group of friends and recent college graduates. As “B2E Marketing and Solutions” grows, the founders, executives, and employees encounter some tough ethical situations.
The goal of this program is to transform the methods upon which business ethics is taught by infusing strong, ethical principles, and perhaps more important, to produce highly ethical future business leaders who not only know what is right, but how to make it happen.
Attention to ethics in the workplace helps ensure that when leaders and managers are struggling in times of crises and confusion, they retain a strong moral compass.
Identify the ethical issues that may be unique to the field of Operations Management in this company and the ethical issues relating to corporate responsibility. Discuss ways to successfully role-model and promote ethical values and principles with B2E.