Identify the direct and indirect competitors


Discuss the below:

Competition

It is important to demonstrate that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Based on this analysis, you can identify key obstacles for your business, the additional services you might offer, competitive challenges, as well as opportunities ahead. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate. Be sure to answer the following questions that will be asked by our Review Panel:

Q1  Is your service better, faster, cheaper and if so why?

Q2  Is your advantage a temporary "window" and are there steps you can take to protect your position?

Q3  What have you learned from the competition? From their advertising?

Q4  How is their business currently? Steady? Increasing? Decreasing?

You may also wish to include the following table:

Competitor Name

Sales

Market Share

Nature of Competitor

 

 

 

 

 

 

 

 

 

 

 

 

 

Attachment:- Amazon Market.rar

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