Topic is Srilanka food and Beverages.
Assignment: Final Portfolio Assignment: Creating a Global Marketing Program.
Assignment: This is your final assignment and will become part of your CUC MBA ePortfolio.
In this assignment you will:
1. Create a Title Page
2. Executive Summary
a. Political Risk
b. Economic situation, opportunities, challenges and risks
c. Technology capabilities and digital marketing communication capabilities
d. Why this country represents a good opportunity for entry and expansion
e. What are the financial rewards for this expansion
6. Bibliography and Appendix
Final Portfolio - Creating a Global Marketing program
1. Marketing Mix
a. Product - overall product positioning
b. Price - pricing strategy
c. Distribution Channels
d. Global Digital Promotional Strategy - Integrated Marketing Communication (IMC) Identify the digital IMC plan that works best for the marketing mix and strategy.
1. Advertising - Paid Media
2. Public Relations - Blogs/Chat/Social Media
3. Promotions
4. Promotional budget - Identify the promotional budget needed ford global market entry.
2. Identify and explain the metrics you will use to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital IMC plan?
3. Identify a leadership framework or method to evaluate ethical issues within your global marketing strategy and tactical plan.
Your final project submission should meet the following requirements:
- Include the CUC MBA cover page, title page, executive summary, bibliography and appendix.
- Use a minimum of 3 credible sources for the #4 assignment that are cited within the essay or presentation.
- Include proper citation of any graphs or figures that you do not create yourself.
Be formatted according to the 6th edition APA form and style. Please use the provided writing template.