Homework: Marketing Management
Leaning Outcomes:
A. Ability to carry out objective and scientific analysis of consumers' needs and wants.
B. Ability to collect, evaluate and synthesize consumer's data to make objective and informed marketing decisions.
C. Ability to deliver and communicate marketing messages in coherent and professional manner.
Case Study
Read the Chapter Case Study entitled "From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?" from Chapter- 11 "Product, Branding and Packaging decisions" Page: - 358given in your textbook - "Marketing" (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Task:
A. Visit the birkenstockusa company website and identify and describe the different product lines that it markets. (Minimum 150 Words)
B. Review the different product categories in each of the company's product lines. Which has the greatest depth? Which has the least? (Minimum 150 Words)
C. How has the company positioned its brand? How does it go about communicating its position? Explain. (Minimum250 Words)
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.