Identify the Dallas Cowboys Fan DNA by summarizing it as a specific consumer profile associated with the team. Site the resources you used to compile the information within the profile. List three marketing ideas you could apply to consumers within this sports marketing niche with the goal of creating competitive advantage and a return on investment for the team. Explain how incorporating each idea could create competitive advantage for the team and provide a return on investment (i.e., through increased sales of tickets, merchandise, etc.) while meeting the needs of consumers who fit the Fan DNA profile.