Identify the customers key issues


Assignment:

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented

1. How you will hook your listener

2. Identify the customer's key issues

3. Make the recommendation

4. Stress benefits, not features

5. Make the close

6. Respond to objections

Write a one-page formal business letter  to your supervisor explaining your campaign.

Write a one-half page office memo  to your co-workers outlining the campaign.

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.

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Marketing Management: Identify the customers key issues
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