Discussion:
Review Customer Lifetime Value by Hulie hennessy and Evan meagher
Customer Lifetime Value
Companies with recurring revenue from customers often use strategies to identify profitable customer segments and identify the customer lifetime value of each type of customer. A company needs to make educated calculations about its target customers and the profit potential of various marketing efforts.
After reading the Harvard Business Review article and video, you will write a 2-page (minimum) analysis of the following items. In order to receive credit for the paper, you must include at least 2 cited references per page.
General overview of the article
Customer acquisition costs
What can a company do to leverage impact customer lifetime value can have on sustainable profitability
Review youtube video: The EASIEST Way to Calculate the Lifetime Value of Your Customers