1. How much do you think it is possible for an outsider to discern about the underlying cultural values of an organization by analyzing symbols, ceremonies, dress, or other observable aspects of culture, compared to an insider with several years of work experience? Specify a percentage (e.g., 10 percent, 70 percent) and discuss your reasoning.
2. Identify the current Business to Business ( B2B) and Business to consumer (B2C) customers of Nynas product (Bitumen), and explain their characteristics?
Identify the business market(s) procuring Nynas product, and explain their buying process?
Critically analyse and explain the buying situations of at least three business customers of Nyna?