Assignment: New Offering Development Process
Course Objective
This assessment addresses the following course objective(s):
1) Evaluate various methods for creating customer value.
2) Compare and contrast the ways that a company can create brand identity.
3) Assess internal and external communication needs as they relate to the marketing function.
Instructions
Now that your former real estate organization has merged with two other real estate firms and you have become the Executive Vice President for Marketing of the new Gaia Real Estate, inc. that covers both consumer and commercial/industrial structures; your job is to expand Gain throughout the United States. Focus on the following important elements in the real estate industry:
1) Look at the latest census data and identify at least two areas in the country that are growing.
2) Make plans to enter into those areas and crystallize your priorities either in commercial/industrial or consumer structures. Explain why.
3) In the consumer area, are you going to include condominiums in addition to single-family structures? Crystallize your priorities between the two and explain why.
4) Assuming that you are going to use beta tests, identify the criteria to be used for the selection of clients in both commercial/industrial and consumer real estate.
5) Decide who your clients would be (demographics) for condos, single-family structures, commercial structures, and industrial structures.
6) Also, consider the use of prognostication (forecasting) covering all the classifications of structures cited above. Provide priorities.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.