Identify the criteria that you would use to choose among


Assume you are the marketing director for a stop-smoking campaign and that you have the budget to place 25 30-second television advertisements during prime-time programming in the next six months. Identify the criteria that you would use to choose among the prime-time television programs to air your advertisements. Then tell us which shows you would pick to run with your ads, and why you selected them based on your criteria

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Dissertation: Identify the criteria that you would use to choose among
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