Assignment task: Based on the Harvard Business Review coursework on Marketing Intelligence & Consumer behavior answer the following in detail-
1. Provide an overview of the research process and research techniques
2. Write in detail the research methods for collecting primary and secondary data, as well as conjoint analysis and perceptual mapping techniques.
3. Write in detail about building a research program
4. Introduce different lenses for understanding how consumers differ in their buying behavior.
5. Provide an appreciation for how buying behavior can vary across products and situations.
6. Identify the consumer's decision-making process, and how the psychology of buying differs at different phases of that process.
7. Identify the consumer's decision-making unit, and how the members of that unit can influence the buying process.
8. Discuss several of the most prominent forces shaping modern consumer behavior.